How CIOs Should Reroute Digital Transformation In The COVID-19 Crisis

As a CIO today, you are confronting some daunting choices. A month ago, you were immersed in your digital transformation journey. You were investing in new digital capabilities such as machine learning. You were refining your data to make them available to...

A Perspective On Digital

Digital technologies have unleashed unprecedented innovation, resulting in massive disruption in all industries. Businesses with better strategic foresight of where the digital world is heading and the ability to leverage this information to adapt to their new environment will be more successful.

The economics of the digital world are fundamentally different from those of the physical world, leading to new and unanswered questions. My research, teaching, and consulting are directed at helping business leaders understand the new terrain and navigate the shift.

About Vijay Gurbaxani

Vijay Gurbaxani is the Founding Director of the Center for Digital Transformation (CDT) and Taco Bell Professor of Business and Computer Science at the Paul Merage School of Business, University of California, Irvine. His research, teaching and consulting interests are at the intersection of business strategy and information technology (IT).

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Recent Posts on Vijay’s Blog

Five Steps To Thinking Like A Software Company

Five Steps To Thinking Like A Software Company

“The best part of building software is the job is never done. Since starting Box, I don’t think I’ve ever left a customer conversation where this [sic] isn’t something new left to go do. Build the future, listen to your customers, repeat.” Those words come from Aaron...


See Vijay’s reflections on strategy in a digital economy.

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Vijay’s research approach is distinctive in that he uses economics as the lens to analyse strategic management questions.

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Vijay speaks frequently at digital conferences and corporate events on strategy. See representative engagements.

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