Leading Amidst the Techlash: How Digital Leaders Can Build a Better World For Everyone

The backlash against technology — the techlash — has started.In the last year, society has grown more worried about the downsides of digital technologies. The ethics of artificial intelligence, threats to privacy, weakness in cybersecurity, the dominant power of...

A Perspective On Digital

Digital technologies have unleashed unprecedented innovation, resulting in massive disruption in all industries. Businesses with better strategic foresight of where the digital world is heading and the ability to leverage this information to adapt to their new environment will be more successful.

The economics of the digital world are fundamentally different from those of the physical world, leading to new and unanswered questions. My research, teaching, and consulting are directed at helping business leaders understand the new terrain and navigate the shift.

About Vijay Gurbaxani

Vijay Gurbaxani is the Founding Director of the Center for Digital Transformation (CDT) and Taco Bell Professor of Business and Computer Science at the Paul Merage School of Business, University of California, Irvine. His research, teaching and consulting interests are at the intersection of business strategy and information technology (IT).

Read More

Recent Posts on Vijay’s Blog

Managing Businesses that are Rooted in Software

Managing Businesses that are Rooted in Software

In his 2016 Harvard Business Review article, Gurbaxani argued that every firm today competes on the software that drives its business. That doesn’t mean they must sell software. Instead, they must understand the competitive dynamics of software companies, and then adopt management practices of the best ones.

Best To Be First? Toyota’s Slow(er) Road To Self-Driving Cars

Best To Be First? Toyota’s Slow(er) Road To Self-Driving Cars

Digital strategists, me included, frequently tout the advantages of being a first mover. The general idea is that an early mover (not strictly the first mover) is able to leverage its lead to distance itself from the competition. An oft-cited example is search engine...


See Vijay’s reflections on strategy in a digital economy.

View Blog »


Vijay’s research approach is distinctive in that he uses economics as the lens to analyse strategic management questions.

See Research »


Vijay speaks frequently at digital conferences and corporate events on strategy. See representative engagements.

See All Talks »