Digital Transformation: At A Crossroads

“We are at a crossroads. Technology is extraordinarily powerful and can lead to fantastic things for society and the economy. But, we have to manage the risks. It is incumbent upon every one of us to lead this change responsibly”.

A Perspective On Digital

Digital technologies have unleashed unprecedented innovation, resulting in massive disruption in all industries. Businesses with better strategic foresight of where the digital world is heading and the ability to leverage this information to adapt to their new environment will be more successful.

The economics of the digital world are fundamentally different from those of the physical world, leading to new and unanswered questions. My research, teaching, and consulting are directed at helping business leaders understand the new terrain and navigate the shift.

About Vijay Gurbaxani

Vijay Gurbaxani is the Founding Director of the Center for Digital Transformation (CDT) and Taco Bell Professor of Business and Computer Science at the Paul Merage School of Business, University of California, Irvine. His research, teaching and consulting interests are at the intersection of business strategy and information technology (IT).

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Recent Posts on Vijay’s Blog

Best To Be First? Toyota’s Slow(er) Road To Self-Driving Cars

Digital strategists, me included, frequently tout the advantages of being a first mover. The general idea is that an early mover (not strictly the first mover) is able to leverage its lead to distance itself from the competition. An oft-cited example is search engine...

The New Challenge: Competing Against Platforms

In the past, I’ve argued that you must get digital in a hurry because of first mover advantage. You build a lead over your competitors, leverage first mover advantage to expand your lead, and with a little luck, you can win. But times have changed. In the last decade,...

Amazon Is Showing Us The Way

All of us know that Amazon is the online everything store. You can buy pretty much everything you want and have it delivered right to your door. But while Amazon and the word “online shopping” are virtually synonymous in the eyes of millions, that could soon change...


See Vijay’s reflections on strategy in a digital economy.

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Vijay’s research approach is distinctive in that he uses economics as the lens to analyse strategic management questions.

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Vijay speaks frequently at digital conferences and corporate events on strategy. See representative engagements.

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