How CIOs Should Reroute Digital Transformation In The COVID-19 Crisis

As a CIO today, you are confronting some daunting choices. A month ago, you were immersed in your digital transformation journey. You were investing in new digital capabilities such as machine learning. You were refining your data to make them available to...

A Perspective On Digital

Digital technologies have unleashed unprecedented innovation, resulting in massive disruption in all industries. Businesses with better strategic foresight of where the digital world is heading and the ability to leverage this information to adapt to their new environment will be more successful.

The economics of the digital world are fundamentally different from those of the physical world, leading to new and unanswered questions. My research, teaching, and consulting are directed at helping business leaders understand the new terrain and navigate the shift.

About Vijay Gurbaxani

Vijay Gurbaxani is the Founding Director of the Center for Digital Transformation (CDT) and Taco Bell Professor of Business and Computer Science at the Paul Merage School of Business, University of California, Irvine. His research, teaching and consulting interests are at the intersection of business strategy and information technology (IT).

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Recent Posts on Vijay’s Blog

Managing Businesses that are Rooted in Software

Managing Businesses that are Rooted in Software

In his 2016 Harvard Business Review article, Gurbaxani argued that every firm today competes on the software that drives its business. That doesn’t mean they must sell software. Instead, they must understand the competitive dynamics of software companies, and then adopt management practices of the best ones.


See Vijay’s reflections on strategy in a digital economy.

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Vijay’s research approach is distinctive in that he uses economics as the lens to analyse strategic management questions.

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Vijay speaks frequently at digital conferences and corporate events on strategy. See representative engagements.

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