Originally published on the Tata Consultancy Services website on June 24, 2019.

In his 2016 Harvard Business Review article, Gurbaxani argued that every firm today competes on the software that drives its business. That doesn’t mean they must sell software. Instead, they must understand the competitive dynamics of software companies, and then adopt management practices of the best ones.

We talked to Dr. Gurbaxani about the practices of leading companies that have made software a competitive differentiator.

Read the full article here.

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