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Managing Businesses that are Rooted in Software

Managing Businesses that are Rooted in Software

by Vijay Gurbaxani | Feb 13, 2020 | News

Originally published on the Tata Consultancy Services website on June 24, 2019. In his 2016 Harvard Business Review article, Gurbaxani argued that every firm today competes on the software that drives its business. That doesn’t mean they must sell software. Instead,...

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